programmatic media buying
The only unified Programmatic Marketing Platform. Built around your business with performance at its core.See the platform
Who are we?
Lift is the all in one programmatic marketing platform with performance at its core.
We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of this industry. That’s why we’ve designed an elegant & accessible Programmatic Marketing Platform that snaps together around your business at a fraction of the market rate cost. Our unified yet flexible marketing stack means you have everything you need in one powerful UI, from DSP and DMP ad serving capabilities to seamless drag and drop creative management.
Ease & Simplicity
Programmatic advertising doesn’t have to be complicated. With user experience and flexibility at its heart, Lift’s beautifully elegant and easy-to-use interface helps you focus on the things that matter most.
Our targeting capabilities include behavioural, demographic, contextual, geo-locational and contextual geo-locational. Powerful probabilistic modelling algorithms constantly work to improve performance.
Transparency & Control
Our fully-customisable platform gives you the control to run programmatic advertising your way, whilst transparent reporting lets you harvest uncensored insights to influence future activity.
Brand Safety, Fraud, & Viewability
We work closely with our brand safety, anti-fraud, and viewability partners to ensure ads are shown in brand safe environments, and are tracked according to authentic, viewable impressions.
The Lift platform integrates with over 30 leading ad exchanges, covering 97% of quality biddable inventory across Europe and the Americas, including desktop, mobile and video formats.
Measure and understand customer behaviour with our fully-integrated Data Management Solution. Dynamically build audiences with our DMP like audience segmentation capabilities so you can gain valuable insights from your customer touch points, and use them to maximise ROI.
Global Traffic and FTD Generation
Lift allows you to reach large amounts of targeted traffic across sports betting and related content. This can be used for above the line awareness and new depositor generation.
Convert targeted traffic into CPA deals.
Lift has extensive experience and data within the iGaming sector to help Affiliates drive traffic and conversion against their CPA or Rev share deals. With increased performance over time.
Technology that you can make your own
Take lifts proprietary technology in house to service your clients campaigns. Lifts white label platform allows you to brand the experience and control commissions.
We’re all about building a better future for programmatic advertising.
Lift was independently founded in the UK, in 2013, by online advertising expert Nick Moutter.
Nick witnessed first-hand an erosion of the honesty, efficiency and profitability that programmatic promised at its inception. He wanted to build a new solution – one that was self-sufficient, frictionless, and free from conflicted interest.
Now a global company, with offices in the US and Europe, and a multinational team based at our HQ in London, we’re all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising.
True to our British roots, we believe in the quality of products, and the integrity of people – not just hype – so we invest continually in the capabilities of our tech and the talent that builds it.
We’re led by an multinational team of industry experts, committed to transforming the digital advertising industry, and tireless in their passion to grow our business.
CEO & Co Founder
Adtech entrepreneur, Nick Moutter is the CEO and Co-founder of Admedo. Nick started Admedo with a goal to provide a solution that would give advertisers more control and transparency into where their ad spend really goes. Through continous innovation and placing the customer at the heart of the business, Nick instills his vision and oversees the growth of the company.
Prior to setting up Admedo, Nick had experience in digital marketing and advertising, growing businesses both client side and for in-house environments.
COO & CO-FOUNDER
Running her own creative agency at the age of 21, to co-founding a fast-growing adtech startup in 2013 is no mean feat. Laura's entrepreneurial flair and strong work ethic sees her sit at the helm of operations. Fully immersed in every aspect of the company as well as the adtech space, Laura's motivation and passion for innovation helps shape and drive forward Admedo's strategy.
As CTO, Marco leads the product development of our industry-leading solutions and our engineering teams.
A technology veteran of 20 years, Marco’s experience ranges from software development, architecture and leadership, to consultancy and tech evangelism. A significant part of that time has been focused on online advertising, including senior technology positions in Search Marketing, and both buy and sell-side of digital media.
Head of Product
With 15+ years experience, Glenn has developed a broad and unique range of experiences across both software engineering and product disciplines spanning mobile, product creation, delivery at scale, B2B sales, communications and marketing.
As Head of Product at Admedo, Glenn takes a hands on approach strategically leading the product roadmap and identifying technology benefits for the business and our customers.
Carolina has responsibility for Admedo’s financial function, including financial and commercial planning and analysis.
A CIMA-qualified accountant with experience across the financial discipline, Carolina has a passion for streamlining business processes and driving efficiency. Prior to joining Admedo, she held senior financial roles in both the marketing and publishing sectors, with brands such as more2.
Head of Enterprise
Guy has over 20 years experience in the international broadcast and media sectors including time at ITV & CNN International amongst other startups too. His consultative approach is focused on developing custom digital solutions for Admedo's largest Enterprise clients from concept through to activation. Part of the senior management team, Guy's innovation and natural problem solving is a critical attribute needed for Admedo's continuing success. Despite everything, he does try to do it all with a smile on his face!
EVP of Admedo Americas
Preston Ketchum, EVP of Admedo Americas, moved from NYC to Denver as the next step in Admedo’s expansion throughout the US. He proceeds to further conversations with boutique agencies and brands seeking transparency and control from their programmatic platform. Having experienced both agency and direct side of programmatic, he is passionate about creating fast paced and customised client solutions.
Board & Advisors
We’re supported by an experienced board of directors and advisors who share our passion for greater honesty and fewer barriers in programmatic advertising.