February 13, 2024

Creating the Perfect Landing Page

You can have the most targeted campaign and the strongest creative, but if your landing page isn’t up to scratch all your efforts may be wasted! In this blog post, we will share some tips to help you create landing pages that work – increasing your online leads and converting more visitors into customers.

February 14, 2024

The Secret Behind a Really Great Display Campaign – Our Top 7 Tips for creating Banners that Convert

It is no secret that one of the most important aspects of a successful display campaign is the advertising banner itself (often referred to as ‘creative’).

March 11, 2024

Clearing 2015 – How can programmatic advertising help ensure your courses are filled?

At Admedo, I spend a lot of time working with colleges and other higher education providers to help them to target the right prospective students online.

February 16, 2024

My Quick Programmatic Tips for Higher Education Marketers

If you're a university marketer, you're certainly not spending all of August at the beach.

March 28, 2024

Programmatic Unwrapped: How to Contend with Big Brands During the Festive Season

The holiday season is finally here!

May 4, 2024

How Higher Education Marketers Can Get More From Programmatic Advertising in 5 Steps

When I speak to Higher Education marketers about programmatic advertising, questions about its efficiency, transparency and general functionality are common.

May 11, 2024

How to cut the crap and make your online advertising relevant

Following the IAB’s recent ad-blocking seminar, it’s good to see the call for relevant online advertising moving (if gradually) up the agenda.

May 8, 2024

Putting the CREATIVE back in ad creative

May 4, 2024

Ad Blocking is a sideshow - it's time to combat ad fraud

Lift's Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud.

May 11, 2024

A Higher Degree of Awareness

How to use Programmatic Awareness Activity for Postgraduate Enrolment

May 9, 2024

We're still at the top of the programmatic OOH hype cycle

Nick Moutter, CEO at Lift asks what needs to happen before the new promised era of Programmatic OOH arrives...

May 7, 2024

Choose the cheeseburger, not the cow: why SMEs need DSP customisation

If you're shopping for a DSP, you could be forgiven for feeling as though you got yourself lost at a farmyard; it’s messy, it's noisy, and the smell of shit is everywhere.

May 2, 2024

The Transparent Marketer: a radical approach to customer privacy

The shift had to happen at some point; we’re entering the post-cookie age. But what does that mean for your relationship with the people who buy your products and services?

April 28, 2024

Why Marketers Should Be Harnessing Full-Funnel Programmatic

According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016.

April 28, 2024

5 ways to break through the Google, Facebook and WPP hegemony

You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them.

April 21, 2024

Can programmatic solve the University (marketing) Challenge?

Total undergraduate full-time applications for September 2017 are down by 5% compared to this point in 2016.

April 18, 2024

Facing up to advertising fails

If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements.

April 15, 2024

Programmatic & Creative: Deliver Engaging Content in 6 Steps

WHY MUST YOU MARRY PROGRAMMATIC AND CREATIVE TOGETHER?

April 25, 2024

Why HTML5 Has the Programmatic X Factor

HTML5 effectively allows advertisers to build a microsite within a banner ad thanks to the interactive online ad experience which is created.

April 21, 2024

Harnessing the power of data across channels

With access to a lot of data comes huge amounts of opportunity.

April 28, 2024

Programmatic Advertising 101

Programmatic advertising is a powerful, full-funnel digital marketing channel.

April 29, 2024

From Big Data to DMP

Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer.

April 29, 2024

How a DMP can supercharge your programmatic advertising

UNDERSTANDING YOUR CUSTOMER

April 15, 2024

4 Reasons why you should implement Dynamic Creative in your programmatic strategy

Dynamic Creative is changing the way that ads are designed and delivered to prospecting and existing customers.

April 30, 2024

Not using programmatic? Here’s why you should be

In a nutshell, programmatic advertising enables you to deliver online advertising with greater efficiency and more precise targeting, to a wider audience.

April 22, 2024

Real Time Bidding Explained

RTB has given new life to traditional display advertising.

April 16, 2024

Khalil Ibrahimi, MD at Lift Discusses The Moment of Inflection at The Indie Summit 2017

Last week Admedo attended and spoke at The Indie Summit, a large scale global two-day conference for independent agency leaders to come together to learn, share and inspire.

April 17, 2024

Programmatic Jargon Buster

The online advertising industry is full of acronyms and technical terms that many busy marketers aren’t familiar with.

April 18, 2024

Tech Insight: Interview with Adrian Pearmund CEO of Cablato

We get under the hood of Cablato to talk precision marketing technology with founder and CEO Adrian Pearmund.

April 19, 2024

Why video advertising is the future: What you need to know

The video market: Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display.

April 19, 2024

5 Ways to drive incremental applications ahead of the looming January deadline

With your Undergraduate Open Days approaching, make sure you are following-up the conversation to potential applicants.

April 19, 2024

How Programmatic Can Convey Your EVP and Attract Global Talent

Admedo had the pleasure of speaking to a packed out room of recruiters the other week. Keely Williams, Head of Client Direct at Admedo and recruitment specialist discussed the role programmatic can play for recruiters looking to convey their EVP and attract global talent. 

March 13, 2022

How Higher Education Marketers Are Adapting Their Tactics to Reach More Students

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans.

April 9, 2021

How to Get the Most from Your Programmatic Advertising

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans.

April 27, 2020

Learnings from the Higher Education Marketing Conference 2018

The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers.

April 30, 2018

What Sir. Martin Sorrell’s Exit Signals for the Ad Industry

There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards.

September 4, 2018

We’re on the G-Cloud Framework Digital Marketplace!

We have been approved to supply the UK public sector with cloud hosting and cloud support services under G-Cloud 10.